HomebuilderONE Sales: Transforming Homebuilder Customer Relationship Management
Native Microsoft Cloud solution delivers real-time inventory management, home configuration, and AI-driven insights
Tampa, Florida – February 12, 2025: HomebuilderONE, the leading homebuilding management system powered by Microsoft Dynamics, announces the launch of HomebuilderONE Sales, the first enterprise-grade Customer Relationship Management (CRM) solution purpose-built for production homebuilders. The solution combines robust CRM capabilities with homebuilder-specific tools—delivering real-time inventory visibility, home configuration, and AI-driven insights alongside traditional lead and pipeline management. Built on Microsoft’s cloud ecosystem, HomebuilderONE Sales enables sales teams to access critical data anytime, anywhere through native mobile capabilities.
HomebuilderONE Sales integrates seamlessly with Microsoft’s unified cloud platform, leveraging the power of Microsoft Dynamics 365 and Microsoft’s Power Platform to deliver a comprehensive solution that grows with builders’ needs. By incorporating industry-specific functionality and automated workflows, the platform enables sales teams to eliminate data silos, streamline operations, and focus on closing deals rather than managing disconnected systems.
“HomebuilderONE Sales represents a significant evolution in how production homebuilders manage their sales operations,” said Heather Hall, Managing Director, HomebuilderONE at sa.global. “We’ve created an application that is purpose built for sales consultants without disconnecting them from critical back-office functions like purchasing, construction, and finance —from real-time inventory management to sophisticated home configuration options to basic contact information – it’s all in one place on every device.”
Driving sales efficiency with purpose-built tools
HomebuilderONE Sales transforms the homebuilder sales process through key features including:
- AI-driven scoring to prioritize leads most likely to convert
- Real-time visibility into available inventory and pricing
- Built-in home configuration tools
- Mortgage estimation tools
- Native integration with Microsoft Outlook, Teams, and SharePoint
- Full mobile capability for Apple and Android devices
- Configurable task lists and automated next steps
- Comprehensive tracking of all buyer interactions, including SMS messaging
For builders using the complete HomebuilderONE platform, the solution offers seamless data sharing across communities, house plans, and options functionality—ensuring changes made in back-office systems are instantly reflected in sales tools. The platform can also operate as a standalone CRM, integrating with existing systems for pricing, plans, options management, and more.
“With HomebuilderONE Sales, we’re enabling sales teams to work smarter, not harder,” added Heather. “By combining industry-specific tools with the power of Microsoft’s cloud ecosystem, we’re helping builders streamline their sales process while delivering the personalized experience today’s homebuyers expect.”
About HomebuilderONE by sa.global
HomebuilderONE is an end-to-end homebuilding management system on the Microsoft Cloud purpose-built for and with homebuilders. It empowers homebuilders to harness the capabilities of Microsoft’s unified cloud platform, ensuring scalability, data unification, and streamlined processes. This results in the construction of homes with greater accuracy, repeatability, and efficiency. Moreover, Microsoft’s native tools—Power BI, Power Platform, Microsoft 365, and Azure—seamlessly connect teams in the way they work. For more information, visit www.homebuilderone.saglobal.com and join us at the 2025 International Builders’ Show to see how it’s transforming the future of homebuilding.
About sa.global
sa.global is an Inner Circle Microsoft partner specializing in cloud-based solutions for service-centric industries, including architecture, engineering, homebuilding, legal, software services, consulting, and advertising. Their flagship offering, the Microsoft Service-Centric Industry Cloud, streamlines the bid-to-bill lifecycle by automating processes, enhancing data visibility, and optimizing project management. Leveraging modern technologies like AI, sa.global enables intelligent decision-making and faster responses.
With more than 800,000 users in 80 countries, sa.global boasts 30+ years of implementation and consulting experience. The company has won the Microsoft Dynamics Partner of the Year Award 11 times and has been part of Microsoft’s elite Inner Circle for 12 years. sa.global’s global team of 1,000 professionals operates in 25 countries. Visit www.saglobal.com for more information.